Highland Centre's digital deal

Leisure Report, May, 2008

Digital Visitor, the online marketing group which specialises in the conference, leisure and tourism market, has signed a 12-month partnership agreement with The Royal Highland Centre (RHC).

Digital Visitor offers high quality video production combined with innovative digital distribution to provide a more sustainable and eco-friendly form of marketing communication.

The new partnership aims to capture the diversity of the indoor and outdoor spaces, illustrating the events taking place at the RHC over the course of the year. It will attract more events by showcasing a collection of individual videos and targeting potential visitors through online campaigns.

Simon Jones, head of marketing and sales at Digital Visitor, said: "We're really delighted about this new partnership with RHC. We believe that it is not just about getting a fantastic video together but making sure that the video is then used to best effect. We will work with them to ensure their video is seen by as many potential customers as possible."

All of the videos created by Digital Visitor are designed for online use. As well as traditional methods such as DVD and broadcast, they can be played on websites, sent via email, with downloadable versions for MP4 players, and sent to mobile phones.