PartyPoker rolls out 'next generation' live stream offer

Leisure Report, Nov, 2008

PartyGaming, the listed online gaming company, has rolled out the first phase of the next generation of its PartyPoker website, redesigned around four key factors, backed up by new features approved by poker players who participated in testing.

The new PartyPoker enables players to find tables more quickly, provides them with more ergonomic and personalised tables, allows access to more poker action through refinements to multi-tabling and offers easier accessibility to account information. The new features have been developed following independent research conducted amongst 10,000 players regarding their experiences and views about playing poker online.

The launch is being backed by two flagship marketing promotions.

John O'Malia, managing director of PartyGaming, said: "The first phase of the next generation of PartyPoker.com has been 10 months in the making and is a great example of operational excellence by teams of people dedicated to returning us to pole position in the market. Players who have tested the new features are delighted with the changes, and preparations for the next phase of the roll out are well advanced. And for those who do not like change, players can elect to play on the classic PartyPoker.com tables. We are also actively looking to monetise our PartyPoker.com franchise through licensing to third parties. We believe the technology supporting PartyPoker. com is now a highly attractive alternative to other software suppliers and poker networks."