Show some restraint: Adidas launches its new SLVR lne

Fader, The, Jan-Feb, 2009 by Eric Ducker

[ILLUSTRATION OMITTED]

When I was seventeen I bought my first and only piece of clothing dominated by a brand logo: a white T-shirt with a proud blue Adidas emblem on the front. One time I wore it when I went to see my grandfather the socialist in the hospital and he made me feel like a total jerk because of it. Over the following years, clothing makers and buyers have not mirrored my restraint. As logo and color treatments have become bigger and gaudier, it's made being a wearer of sportswear kind of impossible for me. Thankfully, Adidas is launching their new SLVR line, fashionably not only eliminating the vowels, but also pushing towards a more refined look. Sharp fitted windbreakers and eye-popping orange slip-on sneakers find the perfect casual/spiffy balance that sends The Satorialist reaching for his camera. SLVR's white/ black/grey base palette and simplified design bring a sophistication that you just can't get from a purple and turquoise camouflage XXXL hoodie.

ERIC DUCKER

adidas.com/com/slvr