Company Watch - Carnival Cruise Lines

AirGuide Business, Jan 14, 2008

Jan 14, 2008

Carnival Tightens Agent Discount Requirements. Carnival Cruise Lines is revamping eligibility requirements for travel agents to qualify for reduced fares on its ships. Effective immediately, an agent must make a minimum of five Carnival bookings within a year's time to qualify for a discounted rate. Jan 10, 2008

Carnival Launches New Ad Campaign. Carnival Cruise Lines is putting a fresh face on Fun Ship cruising. The cruise line is launching a multimillion-dollar branding campaign through new TV spots and other marketing materials. The first in a series of 30-second TV ads debuts Monday, built around a theme of "Let the Fun Begin." The spots feature many of Carnival's upgrades and improvements, such as its revamped Fantasy-class ships, while displaying images of guests enjoying themselves on Carnival ships. The new print campaign will encompass full-page images gleaned from the various TV spots. There will also be a new travel agent kit, which will be sent out early this year. The first of the new spots can be viewed at www.carnival.com/promo/tv. Jan 8, 2008

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