Transportation Industry

Company Watch - Amadeus

AirGuide Business, Oct 13, 2008

Oct 13, 2008

Amadeus has implemented a new model of Amadeus[sup.1] best-selling RMS for Premier Inn, the U.K.[sup.1]s largest hotel chain. The new version gives Premier Inn a unique insight into customer behavior, significantly improving occupancy levels throughout the year and guiding sales and marketing activities. The system chosen by Premier Inn automatically monitors every booking made at a property. Feeding reservation history through Amadeus[sup.1] advanced algorithms, the RMS can predict not only the number of guests who will want to book on any given day, but also how long they will want to stay. As a result, hoteliers can now choose between a guest booking today for a short stay and the guest who will book tomorrow but stay longer. For more information, visit www.amadeus.com. Oct 8, 2008

Amadeus said Qantas is now using the full Amadeus Altea Customer Management System to manage its entire sales, reservations, inventory and departure control functions. The GDS technology company said the recent migration of the carrier to the new check-in and flight boarding system, Altea Departure Control-Customer, is an unprecedented milestone in the industry and makes Qantas the first to become fully operational on the entire Altea platform. For the first time, the passenger processing system of a major carrier is now hosted on new generation technology, allowing Qantas, its passengers and check-in agents to benefit from a single view of all passenger details at every touch point. Qantas representatives are now positioned to provide an intelligent and intuitive customer experience to passengers including consistently personalized service and speedier check-in. Using a new user interface, which replaces the cryptic screen, check-in staff are now prompted with the latest intelligence to decide whether to offer passengers priority boarding, flow-forward to earlier flights, chosen seat preferences, upgrades or re-accommodate passengers in real-time when necessary. According to David Jones, executive vice president-commercial for Amadeus, [sup.3]This is a significant milestone not only for Amadeus and Qantas but for the industry as a whole. The Altea solution is the industry[sup.1]s leading customer management system transforming how airlines manage passengers. It is proving instrumental in helping carriers build real competitive advantage in today[sup.1]s market. By adopting Altea CMS, Qantas has a platform that is robust and agile enough to underpin the dynamic commercial strategies needed to survive and thrive in today[sup.1]s fiercely competitive market." Qantas[sup.1] recent migration to the new departure control system is expected to create significant cost and time savings for the airline in three ways: lower maintenance costs from the replacement of expensive and difficult to maintain legacy systems; quicker staff adoption thanks to an intuitive check-in agent interface, and the automation of many functions, including seat planning and boarding gate configuration, which were previously done manually. For the traveler, this translates into a greatly improved check-in experience and positive impact on their satisfaction and loyalty. For more information, visit www.qantas.com or www.amadeus.com. Oct 10, 2008

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