Company Watch - Mokulele Airlines

AirGuide Business, May 25, 2009

New York (AirGuideBusiness - Company Watch) May 24, 2009

Mokulele's entry into the Hawaiian inter-island market in late 2008 has once again triggered discounting in the region, reminiscent of Mesa's strategy when it arrived in 2006. Through its go! subsidiary Mesa brought inter-island fares to lows of USD 19, a factor in the demise of rival Aloha's passenger operations in April 2008. Now Mesa's former codeshare partner Mokulele is challenging both go! and Hawaiian Airlines on inter-island flying through its partial-owner, US regional operator Republic Airways Holdings. Hawaiian Airlines chief executive Mark Dunkerley says Mokulele has discounted inter-island fares to a low of USD 29 "as they struggle to gain a foothold". He warns those fares and the drop in tourist levels spurred by the current economic environment are pressuring inter-island traffic. May 18, 2009

Mokulele's entry into the Hawaiian inter-island market in late 2008 has once again triggered discounting in the region, reminiscent of Mesa's strategy when it arrived in 2006. Through its go! subsidiary Mesa brought inter-island fares to lows of USD 19, a factor in the demise of rival Aloha's passenger operations in April 2008. Now Mesa's former codeshare partner Mokulele is challenging both go! and Hawaiian Airlines on inter-island flying. Hawaiian Airlines says Mokulele has discounted inter-island fares to a low of USD 29. May 18, 2009

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