WATCH IT! COMING UP Jamie's Ministry of Food Wednesday, C4, 9pm

HE'S on yet another crusade. But the man who declared war on the turkey twizzler has his heart in the right place - and wants to make sure everyone else's heart remains healthy.

Jamie Oliver is heading for Yorkshire in this hard-hitting documentary. He's in Rotherham to try to persuade the mums on the town's estates to swap their fast food diets for a new, home-cooked menu.

The biggest drawback, as with most schemes, is money.

Oliver is at pains to understand the problems faced by single parents in Credit Crunch Britain and does his best to convince them there is an alternative to the kebab and chips handed to a five-year-old girl, sitting on the floor in front of the TV set. It should make for compulsive viewing.

COPYRIGHT 2008 MGN Ltd.
COPYRIGHT 2008 Gale, Cengage Learning