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Topic: RSS FeedAunt Jemima
Concise Oxford Companion to African American Literature, The, January, 2001 by William L. Andrews, Frances Smith Foster, and Trud
Aunt Jemima,
trademark, stereotype, cultural icon to many whites, and racist caricature to many African Americans. For Chris Rutt and Charles Underwood, Aunt Jemima was the perfect symbol for their experiment with the first packaged pancake mix. These white entrepreneurs attended a vaudeville show in 1889, featuring black-faced comedians in a New Orleans-style cakewalk tune entitled “Aunt Jemima.” Emblazoned on the posters announcing the act grinned the familiar image of mammy. Rutt appropriated the name and image, for who could better sell processed foods to American housewives than mammy, ready to save them from kitchen drudgery? Barbara Christian's Black Women Novelists (1980) analyzes how Jemima kept particular images about white women intact....
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