Food Industry

Industry: Email Alert RSS Feed

Miller Lite tests aluminum bottle.(New Packages)

Food & Beverage Packaging, November, 2008 by Demetrakakes, Pan

Miller Lite, the top selling brand of SABMiller, is being test-marketed in a reclosable aluminum bottle.

[ILLUSTRATION OMITTED]

The 16-ounce AlumiTek bottle from Ball Corp. is being tested in 19 states in the Midwest and South. It will be sold as a nine-pack, with convenience stores being a primary retail outlet. The test market will last through the end of the year.

"The great taste of Miller Lite gets even better when it's enjoyed from our new aluminum pint," says Grant Leech, vice president of marketing for Miller ...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.

BNET TalkbackShare your ideas and expertise on this topic

Brought to you by CBS MoneyWatch.com

Click Here

Most Recent Reference Articles

Most Recent Reference Publications

Most Popular Reference Articles

Most Popular Reference Publications

Your Work Four Principles of Apple’s Successes (and Failures)

Four Principles of Apple’s Successes (and Failures)

Apple doesn’t play by the same rules as most companies. That’s a good thing — usually.
Your Industry Kraft Goes Hostile on Cadbury, But Holds Onto Its Wallet

Kraft Goes Hostile on Cadbury, But Holds Onto Its Wallet

Today was the deadline for Kraft Foods (KFT) to make official its bid on UK-based Cadbury (CBY), according to the UK Takeover Panel, and Kraft surprised many by failing to budge from its initial offer. In fact, because of changes in Kraft stock prices, the offer was worth less than what Kraft originally put on [...]
Your Money 29 Fees We Hate Most

29 Fees We Hate Most

An increasing number of businesses, from hotels to cell phone providers, are advertising bargain prices and then tacking on hidden fees and charges to boost the final cost. Here’s how you can fight back.