Sights are set on summer: the Beef Checkoff prepares for its 2008 grilling initiative.(NCBA COLUMN)(Anheuser-Busch Companies Inc.)(Kraft Foods Inc.)

Meat & Deli Retailer, December, 2007 by Irion, Randy

The Beef Checkoff is developing its 2008 Summer Grilling campaign following a strong 2007 program.

Kraft Foods Inc., a Summer Grilling partner since the first campaign in 2002, will display rolling racks with coupons that invite customers to save $1.00 on beef with the purchase of A.1. Steak Sauce and Marinades.

New in 2008 is a promotion with Anheuser-Busch Companies Inc. and A.1. Steak Sauce and Marinades that will include supermarket displays that offer instant redeemable coupons for $2.00 off beef with the purchase of A.1. Steak Sauce and Marinades, and $3.00 off beef in selected markets with the purchase of A.1. and Anheuser-Busch products.

This initiative will feature Anheuser-Busch brands that include Michelob[R] for Memorial Day,...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.