Red Roof Inns Chooses SoftBrands for Technology Upgrade.
Travel & Leisure Close-Up, May, 2008
TRAVEL AND LEISURE CLOSE-UP-6 May 2008-Red Roof Inns Chooses SoftBrands for Technology Upgrade(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
SoftBrands, a supplier of enterprise application software, announced it has entered into a multi-phase project with Red Roof Inns, to supply a full suite of hospitality technology products and services to the U.S.-based hotel brand.
Red Roof (RRI), headquartered in Columbus Ohio, has nearly 350 properties and is known for value, consistency and excellent service. The project includes central reservation, customer relationship management, business intelligence and property management solutions.
"Our vision for IT at Red Roof is to build an infrastructure that provides deep insight into the...
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