Oly: Sponsors for Beijing Olympics

AAP Sports News (Australia), May, 2008

AAP Sports News (Australia) 05-20-2008 Oly: Sponsors for Beijing Olympics BEIJING, May 20 Reuters - The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories. Here are facts about the Beijing Games' top 12 global sponsors, which have marketing rights to use the Olympics logo worldwide as members of "The Olympic Partner Program" (TOP). * Atos Origin (France): Information Technology. -- French IT company Atos Origin is building the Olympics computer network.

The International Olympics Committee (IOC) does not release details on how much sponsors pay, but Atos Origin is believed to have a combined cash and services payment deal. *...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.