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St. James Encyclopedia of Pop Culture, Jan 29, 2002 by Linda Ann Martindale
While Irving's stories would include general references to Saint Nicholas, Clement Clark Moore would give Americans the image most commonly accepted. A professor of Divinity, in 1822 Moore wrote "A Visit from Saint Nicholas," also known as "The Night Before Christmas," as a special gift for his children. A friend, hearing the poem, had it published anonymously the following year in a local newspaper. Telling the story of the visit of Saint Nicholas, the poem centers around a father's experience on Christmas Eve; the poem reveals and establishes a new vision of St. Nicholas. St. Nicholas drives a miniature sleigh pulled by eight reindeer named Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen. Moore's description of Saint Nicholas describes the clothing worn by the man. "He was dressed all in fur, from his head to his foot, / And his clothes were all tarnished with ashes and soot; / A bundle of toys he had flung on his back, / And he looked like a peddler just opening his sack." For the nineteenth century reader, the image of someone dressed like a peddler with a bag of toys on his back could be easily visualized.
Moore did not end his description here, but gave a physical description of the man as well. With twinkling eyes and dimples, Saint Nicholas has a white beard which gives him a grandfatherly appearance. In addition, Moore added: "He had a broad face and a little round belly, / That shook, when he laughed, like a bowlful of jelly." The jolly gentleman of childhood Christmas fantasy has become a reality. The description is so vivid that artists began to feature this portrait of Saint Nicholas in their seasonal drawings. In 1881 Thomas Nast, a cartoonist in New York, would define the gentleman and give him the characteristics for which he has become known. Saint Nicholas's name has changed to the simplified Santa Claus and has become a lasting part of the Christmas tradition.
Santa Claus and his miraculous gifts have played such a part of the Christmas celebration that many articles, movies, and songs have been written about the character. The most famous editorial "Yes, Virginia, There Is a Santa Claus," appeared in The Sun in 1897 after a child wrote asking about Santa's existence. The response to the child's letter is considered a Christmas classic, with many newspapers repeating the editorial on Christmas Day. This same questioning regarding Santa Claus' existence is portrayed in the film Miracle on 34th Street (1947), where a young girl learns not only to believe in what can be seen but also in the unseen. Johnny Marks adds to the legend of Santa Claus and his reindeer with the song "Rudolph the Red-nosed Reindeer" (1949), which is performed most notably by Gene Autry. This song, while using Moore's names for the reindeer, adds a new one, Rudolph, to the lexicon of Santa Claus.
The spirit of Santa Claus has not only given the season a defining symbol, but has also created a season with an emphasis on commercialization. Santa's bag of toys means money for the merchants. Christmas items and the mention of shopping for Christmas may begin as early as the summer, with Christmas tree displays appearing in retail stores in September and October. Christmas has become so important to the business world that some specialty stores dedicate their merchandise to promoting the business of Christmas year-round. Shopping days are counted, reminders are flashed across the evening news, and advertisements are placed in newspapers. The images of Christmas not only bring joy, but also anxiety as people are urged to shop for the perfect gift and to spend more money.
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