To niche or not to niche ... is that even a question? (Consultant Concerns)

Accounting Today,  January, 2002  by Jennifer Wilson

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The concept of specialized or niche practices has been around for a long time. Lately, though, it seems as if CPA firms are more focused on niche services and niche marketing than ever before.

Increased competition, and in some cases, "commoditization" of assurance services has caused us to look outside our traditional markets for new income sources and for methods to ensure that we are maximally serving our clients.

First, let's agree on what the concept of niche means. Merriam-Webster's online dictionary's definitions of "niche" include "a place, employment, status or activity for which a person or thing is best ...