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FTC Seeks Comment on Proposed Can-Spam Rules on "Primary Purpose".
Mondaq Business Briefing, September, 2004
By Ronald L. Plesser, James J. Halpert, Stuart Ingis and Alisa Bergman
Originally published August 24, 2004
Contents
FTC Seeks Comment on Proposed CAN-SPAM Rules on "Primary Purpose"
FCC Issues Order on Wireless Spam
The Federal Trade Commission (FTC or Commission), on August 13, 2004, published a notice of proposed rulemaking (NPRM) regarding how to determine the "primary purpose" of commercial electronic mail messages under the CANSPAM Act (Pub. L. No. 108-187).1 This issue is of great importance because it determines the range of e-mail messages that are subject to the Act's requirements to honor an opt out and include a physical address and an indication that the e-mail is a solicitation, as well as the Act's prohibitions...
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