Business Services Industry

AUSTRALIA'S ADCORP POSTS H1 NET PROFIT RISE OF 52 PCT.

AsiaPulse News, March, 2003

SYDNEY, March 7 Asia Pulse - Advertisement producer Adcorp Australia Ltd (ASX:AAU) reported its first half net profit lifted 52 per cent to $A2.3 million ($US1.41 million), thanks to cost efficiencies and increased margins.

Adcorp is focusing on diversifying its revenue stream to bolster earnings amid tough market conditions.

But managing director Ian Rodwell warned challenging market conditions appeared set to continue, with the timing of an upswing difficult to predict.

"It's not easy out there," Mr Rodwell told journalists.

"Spends are down because there's not a lot of business confidence out there - everyone's under margin pressure."

Mr Rodwell said it was too early to say if the company was on track to reach analyst...

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