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SAMSUNG ELECTRONICS SOARS TO 25TH IN BRAND VALUE: SURVEY.

AsiaPulse News, July, 2003

SEOUL, July 25 Asia Pulse - Samsung Electronics (KSE:05930) rose to 25th in terms of brand value in the corporate world this year, up nine notches from its standing in 2002, according to a survey Friday.

Samsung's brand value, equivalent to US$10.84 billion, more than doubled since 2000 when it marked $5.22 billion.

The annual survey is jointly conducted by Businessweek, a U.S. magazine, and Interbrand, a business consulting firm.

Samsung marked the highest rate of increase at 31 per cent in brand value among 100 global companies, followed by Hewlett-Packard with 18 per cent and Dell Computer Corp. with 12 per cent. Sony, Samsung's main rival, came in at 20th spot.

Samsung's aggressive efforts to foster its global image paid off with the...

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