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AUSTRALIA TO USE DISNEY MOVIE TO BOOST TOURISM PROFILE IN CHINA.
AsiaPulse News, August, 2003
BRISBANE, Aug 18 Asia Pulse - The Disney movie Finding Nemo about a clownfish's journey to find his son is set to help boost Australia's tourism profile in China.
The film has broken all box office records for an animated feature and was recently released in the world's biggest market.
The Australian Tourist Commission (ATC) has already used the tale of Marlin and his search for his son Nemo, who is taken from the Great Barrier Reef and relocated in a Sydney dentist's office fish tank, in a campaign in the United States.
With the release of the movie in China, it was a logical step for the film's exotic Australian locations and the voices of Barry Humphries and Geoffrey Rush, to be part of a new multi-million dollar campaign to woo the Chinese....
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