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CHINA STEPS UP EFFORTS TO FORGE GLOBAL NAME BRANDS.
AsiaPulse News, January, 2004
BEIJING, Jan 7 Asia Pulse - Lenovo Group Ltd, China's No. 1 computer manufacturer, has invested in switching its two-decade-old English brand name "Legend" into the current "Lenovo" brand in order to attain wider international recognition.
Lenovo launched the switch in late April last year, and regards it as a strategic arrangement for its future development in the overseas market.
The new English brand name "Lenovo", which is composed of two parts, namely "Le" of Legend and "novo", which is Latin for novel, is intended to build an innovative image for the group worldwide, according to group sources.
"Though our group has been very popular across China, its English brand name 'Legend' has already been registered in various sectors in many...
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