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3 JAPANESE BREWERIES TO BOOST MARKETING OUTLAYS IN 2ND HALF.
AsiaPulse News, August, 2004
TOKYO, Aug 19 Asia Pulse - Kirin Brewery Co. (TSE:2503), Asahi Breweries Ltd. (TSE:2502) and Sapporo Holdings Ltd. (TSE:2501) are increasing spending on marketing and advertising for the second half in an effort to boost brand recognition and market share.
Aided by strong earnings fueled by the unseasonably warm summer, Kirin will increase outlays by 20 per cent on the year, and Asahi will raise spending 6 per cent. All first half results were announced by last week, so the market's attention is shifting to the growth strategy of the breweries for next fiscal year and beyond.
Kirin's second half spending on marketing promotion and advertisements is an estimated 51.6 billion yen (US$467.8 million) on a parent-only basis. Full-year expenditures are expected to...
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