International market research giant unites. (News)

Vietnam Investment Review, April, 2003

TAYLOR Nelson Sofres, one of the world's largest market information groups, last week announced it would bring all of its operations in 53 countries together under a single brand, with immediate effect.

As part of a major repositioning and rebranding exercise, Taylor Nelson Sofres is to be renamed `TNS', uniting a business which has supported many different corporate brands around the world.

The move reflects changes in the global market research industry and the way that businesses use market information. It is also intended to help TNS increase the potential of acquisitions made over the past few years and meet changing client needs.

Mike Kirkham, CEO of TNS, said: "Leading multinationals increasingly need truly global market insight in order to...