Epson: committed to consumers' trust: Japanese printer manufacturer Epson is tailoring its product to suit the Vietnamese market. Bao Giang spoke with Epson Thailand president Toshiyuki Yakuwa about the company's latest aspirations and strategy

Vietnam Investment Review, September, 2003 by Bao Giang

How would you evaluate the printer market in Vietnam?

Compared with that of Thailand, the Vietnamese printer market is small. According to market research, demand is largely for low-cost printers with sales highest in the under $100 price range.

Close to 100,000 printers, mostly inkjet, laser and dot matrix will be sold this year in Vietnam, whereas in Thailand sales routinely reach one million printers per month. But the Vietnamese printer market is still very competitive because of the presence of almost all the world's leading manufacturers here.

What is Epson's market share in Vietnam?

In the first six months of the year, we controlled about 55 per cent of the inkjet market, and 95 per cent of the dot matrix market, according to...