Financial Services Industry
Industry: Email Alert RSS FeedVietnam's beverage market starts to fizz: David France, country manager of Coca-Cola Beverages Vietnam Ltd, talks with VIR about the changes since Coca-Cola Sabco (CCS) took over Coca-Cola's operations in Vietnam and just how they plan to conquer Vietnam's soft drink market
Vietnam Investment Review, December, 2004
How do you assess the carbonated soft drink (CSD) market in Vietnam? What is the position of Coca-Cola in the market? Do you have any plans in the future to expand Coca-Cola's business operations here?
The Vietnamese beverage market is a fast-growing and developing environment. Vietnamese consumers are becoming more sophisticated and have more choices in refreshing themselves. According to independent market research, it is clear that Coca-Cola Vietnam is currently playing a leading role in Vietnam's CSD market with very strong brand preference and very strong corporate citizenship programmes. Since returning to Vietnam in 1994, Coca-Cola has invested a total of US$150 million in Vietnam and has [shown] a long-term commitment to the country and its people. Coca-Cola...
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