PRODUCT DESIGN: A study in design practicality.

Engineer, The, December, 2004

Brunel is a blueprint for a meeting of minds, where a new breed of highly motivated, engineering-focused product designers produce prototypes that not only look good but also have to work. It's an outlook that will play a vital part in the UK's future economy

If the UK is to forge a closer partnership between its engineering and product design communities, the best place to do it is at the start of their respective careers.

Prof David Wright, subject leader for Brunel Design at Brunel University, said a relentless focus on the practical alongside the theoretical can produce designers and engineers who speak the same language.

The university, recognised as one of the UK's strongest design centres, works with the likes of Dyson, Nokia and...