Manufacturing Industry

Tire makers flex muscle in run-flat field

Rubber & Plastics News, April, 2002 by Roger Schreffler Rubber

Slow out of the gate, Bridgestone Corp. is marshaling its vast research organization to move more earnestly into the run-flat tire field.

A decision in January to team with Continental A.G. adds European muscle to the undertaking. It remains to be seen whether this new partnership can slow the progress of the mega-alliance of Groupe Michelin, Pirelli S.p.A., Goodyear and Sumitomo Rubber Industries Ltd., all working to advance Michelin's Pax system.

``It could prove to be the tire industry's version of the VHS-Beta war,'' said one observer. ``Sony Corp., if you recall, tried to promote its Beta (analog video recording) format independently, while Matsushita Electric lined up partners. Sony lost.''

Howard Smith, auto analyst at ING Barings,...

Premium Content Partnership
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement