Most Recent Articles from Advertising Age  

• Deutsch plots succession: What to do when your CEO's a star

  Byline: LISA SANDERS With two high-profile clients going into review at the same time as its CEO moves into full-time TV stardom, Deutsch has its...

  12/13/04 by Lisa Sanders · More from publication

• Mintz's outsider approach beats the big guys in China

  Byline: NORMANDY MADDEN [Shanghai] Dan Mintz, chief creative officer of Dynamic Marketing Group, is one of China's least conventional marketing...

  12/13/04 by Normandy Madden · More from publication

• Late News; Brad Pitt to star in U.S. Heineken ad.

  [White Plains, N.Y.] In an unusual move for an A-list actor, Brad Pitt will appear in a David Fincher-directed ad for Heineken that will run in the...

  12/13/04 · More from publication

• SPECIALISTS LAND THE BULK OF DOLLARS; Search Marketing

  Byline: Kris Oser Agencies that specialize in search-not interactive or general agencies-direct the lion's share of dollars spent by marketers on...

  12/13/04 by Kris Oser · More from publication

• Tending to European woes

  Byline: Kate MacArthur When McDonald's Corp.'s U.K. region in October bolted outside the chain's "freedom within a framework'' creativity model,...

  12/13/04 · More from publication

• The Week; PepsiCo pairs with Discovery on push

  PepsiCo, in its ongoing effort to position part of its portfolio as healthy snack options, said last week it signed a year-long partnership with...

  12/13/04 · More from publication

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