Most Recent Articles from Marketing Week

• Sponsorship will ensure that TV keeps providing bumper returns. 

  As it becomes easier to skip breaks, advertisers and owners need to find new routes to viewers. Sponsorship is set for a starring role, says Adam...

  12/16/04 · More from publication

• McCann Birmingham wins Courts 'clearance' 

  McCann Erickson Birmingham has been appointed to handle an advertising push to clear Courts' stock before the brand disappears altogether. No...

  12/16/04 · More from publication

• Battered BBC primed for further bombshell in 2005. 

  It's been an eventful year at the Beeb and the drama is far from over. The latest grand plan is at the mercy of many uncertainties, says Torin...

  12/16/04 · More from publication

• STARS IN THEIR EYES. 

  Advertising frequently employs celebrities to sell brands. But a handful of those involved in the advertising process have themselves plunged into...

  12/16/04 · More from publication

• Weight of expectation falls on Standard Lite. 

  This week, vendors have begun handing out 50,000 copies a day of Standard Lite. So does Associated's new freesheet signal twilight for the...

  12/16/04 · More from publication

• Giving up the day job. 

  Many who start out in the marketing world decide it isn't the environment for them. While some, such as Sir Ridley Scott, use their advertising...

  12/16/04 · More from publication

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