Freeserve mounts attack on 'wild claims' by AOL. (Media).

Marketing Week, January, 2002 by Robert Dwek

Freeserve has accused arch-rival AOL of "peddling wild and extravagant claims", as the battle to be the UK's number one Internet service provider (ISP) hots up again.

Freeserve chief executive John Pluthero slammed AOL, while announcing his own company's "strengthened position" as market leader.

He says: "Given that AOL has been sanctioned by the Advertising Standards Authority (ASA) about misleading claims made in its advertising, perhaps it should come as no surprise that AOL is once again peddling wild and extravagant claims."

Upping the ante in what has until now been a war of words, Freeserve says it has filed a complaint with the Securities and Exchange Commission (SEC), the body governing US stock markets.

Freeserve alleges that a...