A phoenix from the ashes of ITV Digital: ITV Digital's collapse has made the 2010 digital switch-over target unlikely, but the digital terrestrial medium may still be kept alive.

Marketing Week, May, 2002 by David Benady

Attempts to salvage some good news from the collapse of ITV Digital seem futile to many observers. There is scepticism about whether moves by the Independent Television Committee (ITC) to reassign the three former ITV Digital digital multiplex licences will lead to the creation of a successful digital terrestrial platform. Some observers even doubt there is a rationale for the Government to pursue its aim of switching most households to digital TV, and turning off the analogue signal, by 2010.

Government plans to move TV viewers to digital and then sell off the analogue spectrum to mobile phone companies now make little sense, according to Pedro Avery, broadcast trading director at BLM. He says the sale would be unlikely to bring in sums comparable to those raised...