Marketing Week

View more issues:

Articles in July, 2002 issue of Marketing Week

• Wolff makes sudden exit from Fourth Room. (News).
  by Martin Croft
• The NMA will offer proof of newspapers' research: advertisers often claim that newspapers carry out insufficient research into campaigns. The NMA will be able to dispel that misconception.
  by Tim Jones
• .biz battle in High Court. (E-Volve).
  by Robert Dwek
• Clarks revives old logo for new Originals. (News).
• Boom! Crash! Please just quieten down. (Diary: The Grace Deeproot Column).
• It is wrong to favour flat caps over scholars' gowns: the Institute of Directors believes fewer people should go to university, and more should take up trades. But the two complement each other. (Business).
  by George Pitcher
• Forget the unhealthy and the wealthy -- tax the wise: the Government's 'blue sky thinkers' seem to have drowned their common sense in a think tank. The only thing they don't want to tax is their brains.
  by Iain Murray
• Measuring profit should be about fact, not fiction: there was a time when people were convinced that witches existed. We now know this to be fantasy, much like companies' profits. (Marketing).
  by Alan Mitchell
• Protecting the purity of the Virgin brand: Virgin's new group brand marketing director will be keeping a strict eye on how the brand is represented by its various interests. (News Analysis).
  by Lucy Barrett
• Sports sponsorship is a team game. (Special Report Event Sponsorship).
  by Jo-Anne Flack
• Are make-up labels merely cosmetic? (News Analysis).
  by Sonoo Singh
• A tough battle to raise the standard: the Evening Standard has called in BDDH to help halt declining sales, but it will need to do more than attract a large female following.
  by Branwell Johnson
• Dinosaurs help save UK TV from global extinction: the UK media hasn't had much of a chance to compete with the international media giants. Only BBC Worldwide is making its presence felt. (Media).
  by Torin Douglas
• Playing the game. (Cover Story).
  by David Benady
• So good you don't notice it; Factfile: ambient media has evolved from a fringe industry to one with a turnover of [pounds sterling]100m in 2001, and while other media lose revenue, it continues to grow. (Ambient Media).
• Letters.
• How long can sex keep it up? (This Week).
• [pounds sterling]3m McDonald's Popstars tie-up.
  by Amanda Wilkinson