Marketing Week

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Articles in August, 2002 issue of Marketing Week

• BBC to open garden-based visitor attraction.
  by Amanda Wilkinson
• Will men ever buy drinks for women? (News Analysis).
  by Branwell Johnson
• Interpublic delay shakes market. (News).
  by Amanda Wilkinson
• Lucozade Sport 'Carbo Gel' to hit UK market: GSK set to take niche concentrated energy product into mainstream with athletes' endorsement.
  by Branwell Johnson
• The arithmetic of financial interest. (This Week).
• Car industry put on the spot: Hyundai offers five-years warranty. (Motors).
  by Martin Croft
• Letters.
• On the launch-pad. (Special Report: Business Presentations).
  by Helen Donald
• Money for nothing? (Cover Story).
  by David Benady
• Lotto rebuffs claims that latest figures conceal further sales slump. (News).
• Dormant for long enough. (Cover Story).
  by David Benady
• Online retail prices show monthly fall for first time in nine months, according to Goldfish ePI: July deflation fails to mar rosy e-tail picture. (Facts & Figures).
• Glitz and Glamour: while this year's ABCs are encouraging for the women's magazine industry, poor offerings have meant teen titles have taken a tumble. (Special Report: Magazine ABCs).
  by Sonoo Singh
• Preaching sense to the unbeliever. (This Week).
• Closet shopaholics in the UK: when women say they have nothing to wear, don't believe them. UK women spent [pounds sterling]13.3bn on clothes last year, double the amount spent by UK men. (Factfile).
  by Sonoo Singh
• Yes minister, your role is in an advisory capacity: when Stephen Twigg ousted Michael Portillo in 1997 one might have hoped for great things. It was not to be, but he is minister for young people.
  by Iain Murray
• Ending the numbers rocket. (Cover Story).
  by David Benady
• Why media planners are thinking outside the box: the proliferation of channels is often blamed for diluting the impact of TV commercials -- but changing lifestyles are just as important.
  by David McEvoy
• Combating apathy using the Net and SMS: which? Successfully used SMS to encourage consumers to switch current accounts. (Case Study).
• It's time the sun set on America's aerial empire: US airlines have been pampered by protectionism, allowing bad management to flourish. But are the jumbos finally coming home to roost? (Business).
  by George Pitcher
• Keeping the wheel of life turning using pedal power: the reason why country lanes are full of elderly, motorist-baiting, cyclists is because somebody wrote a book about extending your life by riding a bike.
  by Iain Murray
• Thin times ahead for Burger King? (News Analysis).
  by Jaime Eastham
• Are gigs the right theme for Butlins? Butlins is replacing its time-worn offering with themed weekends, gigs and other 'youthful' forms of entertainment. But is this enough to compete with overseas destinations and the British weather? (News Analysis).
  by Branwell Johnson
• Ethel Austin to launch own-label brands to boost 'street cred'. (News).
• The reluctant global citizen. (This Week).
• Poke and the Eye, but no Mr Punch: just as Al Fayed pulled Punch's plug, another publisher has launched a satire title, the Poke. Is there room in this niche, unpredictable sector? (Media Analysis).
  by Sonoo Singh
• DVD players raise their game: DVD, seen as the successor to video, has finally taken off in the UK. Almost a fifth of all adults, mainly the young and well-off, now own or rent a play. (Factfile).
  by Sonoo Singh
• Self-awarness: which medium achieves the greatest awareness? Does being aware of a particular product make people buy it? Market researchers are turning to new methods to assess the impact of advertising. (Special Report: Market Research).
  by Alicia Clegg
• Self-diagnosis is no cure-all: the number of people who want to diagnose and treat themselves with over-the-counter medicines or vitamins, minerals and supplements is increasing. (Factfile).
  by Sonoo Singh
• How to be an unqualified success. (The Grace Deeproot Column).
  by Grace Deeproot
• TV bosses play their own version of the blame game: the International Television Festival was rife with complaints about mismanagement and regulation, tempered only by an enthusiastic Chris Evans. (Media).
  by Torin Douglas
• What place IPC in AOL Time Warner? The financial probe into AOL Time Warner has fuelled demerger talk. Does this have implications for IPC Media one year after its acquisition?
  by Sonoo Singh
• Can it really be valuable if it cannot be realised? Interbrand's UK brand value chart is dominated by the retail banks. But is branding really that important in a sector famous for customer inertia? (Business).
  by George Pitcher
• Letters.
• Working from the ground up. (Special Report Conferences & Exhibitions).
  by Ian Whiteling
• ITV Digital foul was really Football League own-goal: although running Football League clubs like businesses may be impractical, some management nous is vital to avoid future financial meltdowns. (Business).
  by George Pitcher
• Channel 5 seals [pounds sterling]1.2m deal with Viacom as part of autumn rebrand. (Media).
• Retailers' bold move to customer-centric brands: supermarkets are once again challenging big packaged goods manufacturers by creating brands with a true focus on customer needs. (Marketing).
  by Alan Mitchell
• Why they ought to give a XXXX. (This Week).
• Letters.
• Homing in on improving sales; Factfile: TV programmes, such as changing rooms, are helping to boost sales of home improvement magazines, but innovation is the key to future growth. (Magazines).
  by Sonoo Singh
• Not created equal. (Special Report: Point of Purchase).
  by Tracey Middleton
• I'm not a consumer, but an individual company: unless marketers begin to treat people as individuals rather than consumers they will never offer truly convenient products or services. (Marketing).
  by Alan Mitchell
• I wouldn't want to bet on the return of the bull: city analysts believe recent falls on the world's stock markets mean a return to growth is just around the corner. George Pitcher thinks their logic doesn't add up. (Business).
  by George Pitcher
• Look on the bright side, we're all doomed anyway: in a world threated by, among other things, asteroids, giant squids, plagues of rats and even Frenchmen sans beret, it pays to be optimistic.
  by Iain Murray
• HBOS reneges on leaflet clarification pledge.
  by Jaime Eastham
• Survival of the fittest in W14. (Diary).
  by Grace Deeproot
• ASA considers sanctions against errant MG Rover. (News).
  by Sonoo Singh
• Britvic Soft Drinks buys Red Devil energy drink. (News).
  by Branwell Johnson
• Accessible ABCs make media planning a cinch: when planning media, it's essential to have all the requisite information to hand - and to be sure it is reliable. All hail the ABCs. (Media Analysis).
  by Paul Philpott
• At the end of the day it's cloth cap and chardonnay: unlike Tony Blair, 68 per cent of Brits are said to be 'working class and proud of it'. This blurring of class distinctions tells us much about marketing.
  by Iain Murray
• Rather than deepening a slump, downloads could help the music sector's future prosperity: by 2007 digital downloads could exceed [pounds sterling]2bn. (Facts & Figures).
• Using notes to sign up coppers.
• P&O pools [pounds sterling]7m account in Link.
  by Branwell Johnson
• Lead us not into temptation. (Cover Story).
  by David Benady
• What Reality TV really says about us. (Marketing Week Diary).
• Letters.
• Mail-order in need of first-class ideas: traditional catalogue sales agents are vanishing. Mail-order firms are using direct sales, the Net and even retail to replace them. (News Analysis).
  by Amanda Wilkinson
• Is the UK spending spree finally over? It is no secret that UK consumers have been spending large amounts on the high street, but figures from the British Retail Consortium show that sales are slowing as consumers become cautious. (News Analysis).
  by Amanda Wilkinson
• BBH wins global Lynx brief ahead of [pounds sterling]59m US launch.
• Why can't other media be as transparent as radio? Radio is the only medium to include sponsorship and promotions revenue in its calculations. Surely all media should publish it.
  by Justin Sampson
• Learning the lateral way. (Special Report Training & Development).
  by Sarah Rayner
• Eden helps UK tourism bloom: when the Eden Project opened, UK tourism was suffering and the future seemed bleak. But it's proved to be the UK's most popular tourist attraction. (Factfile).
• Is there room for another gay title? Refresh, aimed at the affluent gay market, will launch in October. But with the magazine sector struggling, will it follow Fable and Fluid?
  by Sonoo Singh
• ABTA to advertise benefits of agents. (News).
• The cult of the manager and the rise of stupidity: the corporate sector is awash with rebranding, as managers try to stamp their personalities on companies. Is there no end to this narcissism? (Communications).
  by Sean Brierley
• New Conservatives are off their supermarket trolleys: to vet parliamentary candidates, the Conservatives are inviting checkout girls to selection meetings, but this may be dumbing down too much.
  by Iain Murray
• Media owners: text and survive. (E-Volve).
• Is rebranding just squaring a circle? The BBC has rebranded its two main channels, and now Channel 5 and ITV1 are following suit. Is all this activity necessary? (Media Analysis).
  by Amanda Wilkinson
• It's not the taking part: budgets are tight and competition stiff. Sporting venues are having to work harder than ever to attract hospitality clients. (Special Report: Corporate Hospitality).
  by Jo-Anne Flack
• A growing intolerance to dietary marketing: the marketing of food for people with special dietary requirements is fast becoming a money-spinner, but is it a healthy one?
  by Gemma Charles
• Cool for cash. (Cover Story).
  by Gemma Charles
• Bulmers plans [pounds sterling]15m marketing push to compete in the LAD sector. (News).
• Toy marketing boss jumps ship.
  by Robert Dwek
• What the hell are car ads driving at? (Diary).
  by Grace Deeproot
• Student radio remains an untapped resource: students are groomed as future corporate leaders and decision-makers, yet too many marketers ignore this most captive of markets.
  by Jonathan Durden
• Do you want spam with that? How good is your company's SMS targeting? Francois Lavaste discusses the benefits and potential pitfalls of SMS marketing. (E-Pinion).
  by Francois Lavaste
• Letters.
• Kimberly-Clark plans Andrex price increase. (News).
• Direct Marketing Buyers Guide.

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