Wiping the floor with chores: The household cleaning market keeps growing. Although prices aren't rising, new product development -- particularly of wipes -- is driving increased sales. (Factfile).

Marketing Week, September, 2002 by Sonoo Singh

Household cleaning is certainly one of the least-liked chores for most of us, but that has not stemmed the growth of the cleaning products market. A recent survey by Taylor Nelson Sofres (TNS) Superpanel on household cleaning products says the sector has expanded by seven per cent since August 2001.

In the 12 months to August 2002, more than [pounds sterling]233m was spent on household cleaning products in the UK. Growth has largely been driven by new product developments and innovations in the market, with new products such as single-use, multi-purpose cleaning wipes having a significant impact. On average, consumers now buy a household cleaning product at least once every two months.

Procter & Gamble's Flash remains the most popular cleaning product, with...