Business Services Industry
Telegraph's circulation to dip below 1 million as bulk samples are cut. (Media)
Marketing Week, October, 2002
The Daily Telegraph's circulation is expected to fall below 1 million for the first time in several years following the Telegraph Group's plans to reduce the number of copies printed for bulk sampling.
The Telegraph Group plans to cut the extra copies of The Telegraph and the Sunday Telegraph that are printed for free distribution and the foreign market. These figures are included in the Audited Bureau of Circulations (ABCs) monthly circulation figures. The move has been welcomed by media buyers--in the past they have called for more transparency regarding circulation when negotiating ad rates.
A spokesman for the Telegraph Group says: "With current sampling exercises costing millions of pounds annually, the Telegraph Group believes this money can be better...
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