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Articles in February, 2003 issue of Marketing Week

• They don't grow on trees you know: producing directories can be a labor-and resource intensive process, using advanced processes-and lots or paper.
  by Steve Hemsley
• A diet PPS launch won't be a breeze. (News Analysis)
  by Branwell Johnson
• The digital picture isn't as sharp as it could be: Jazz FM has 300,000 listeners tuning in via a digital platform, but the actual effectiveness of this channel has yet to be realised. (Media Analysis).
  by Howard Bareham
• It's track and field: as clients demand more bang for their buck, agencies are under pressure to discover new markets, create ever more innovative promotions and to evolve to meet clients' needs.
  by Steve Hemsley
• P&G opens up its doors and its ears: Procter & Gamble's major restructuring, begun in 1999, has led it to take a more media-friendly approach, focus on creativity in its advertising and to listen more closely to what consumers want. (News Analysis
  by Sonoo Singh
• Client bias causes a greater conflict: conflict is always an issue for advertisers, who seem to be much tougher on creative agencies. Such discrimination may not last. (Media Analysis)
  by Amanda Wilkinson
• New media agencies still burning cash. (E-Volve)
• January sales net online retailers [pounds sterling]1bn: strong Christmas trading carries over into 2003, as e-tailers take six per cent of UK market. (News Analysis).
• McCann do--and some dont's. (This Week)
• BBC3 will take another slice of commercial TV: 'tough' government guidelines for BBC3 will do little to protect the interests of the commercial broadcasters and their advertisers. (Media Analysis).
  by Andrew Canter
• Adidas under fire in ad campaign against use of kangaroo leather. (News)
• Hello! Fiasco shows that Tricky Dicky rules OK! Amid all the oddball celebrity behaviour, the douglases' suit against hello! Has shown how shrewd OK! Owner richard desmond really. (Media)
  by Torin Douglas
• PHD loses Charles Schwab brief as Barclays takes over the reins. (Media)
• Lotto games to launch on the internet. (News)
• Now Gap has something to sing and dance about: after a two-year dalliance with the trendy fashion set, Gap has been left with nothing but an empty pocket. It's going back to basics
  by Polly Devaney
• Fl faces up to a yawning problem: Formula One faces a multitude of problems, from accusations of monotony to an imminent tobacco ad ban. Gemma Charles investigates what can be done. (Media Analysis).
  by Gemma Charles
• The definitive Code of Practice for Sales Promotions, contests and Games has arrived! (Advertisement).
  by Salvad'eor Priost
• Bulmers scores own goal with marketer's red card: a US beer mat declaring UK brand Strongbow helped to 'fuel soccer riots' lost a marketer his job, proving that people just can't take a joke
  by Iain Murray
• Foreign exchanges: in recent years many UK companies have relocated their call centre operations overseas in an effort to cut costs. But there are concerns that customer service suffers as a result. (Special Report: Telemarketing).
  by Alex Blyth
• Black days for Brown, a green light for the euro? The Chancellor has hit a rocky patch--the economy is unwell, shares are down and taxes are up. And his next-door neighbour isn't helping either. (Business)
  by George Pitcher
• H Samuel ad brief moves to BMP DDB. (Agencies)
• The money's where the pout is
• Poor quarter leads to TV ads income gloom
• Royal Mail calls review after [pounds sterling]30m budget cut. (Agencies)
  by Gemma Charles
• Plain mailing? (Special Report: Direct Marketing).
  by David Reed
• Media barony
  by David Benady
• Spurning volumes. (Special Report: Direct Marketing).
  by Gary Eastwood
• Getting the message: new media channels mean marketers can target customers more easily, but technological advances bring as many challenges as they do opportunities. (Special Report: Direct Marketing).
  by Alex Blythe
• Music Room and Yell working in concert: a company that offers services ranging from disco hire to conference production needed an ad solution that could reach the full spectrum of potential customers. (Case Study).
  by Robert Dwek
• UK loses taste for pill-popping: Britons are more health-conscious than ever when it comes to their diet-but their focus is changing from vitamin supplements to functional foods. (Factfile).
• Greed is not enough for arrogant fund managers: it's the fault of 'stupid', 'greedy' investors that the stock market is in freefall, or so the City gurus would have us believe. The temerity of it. (Business).
  by George Pitcher
• Can ITV1 build its audience figures? ITV1 is securing big audiences, but many question the validity of its viewing figures and the channel's ability to sustain share. (Media Analysis).
  by Amanda Wilkinson
• Can Remington lay the ghost of Victor to rest? Remington's European business is bleeding profits and staff while struggling against the shaver heavyweights. Is it time it cut and run?
  by Caroline Parry
• Managers caught offside as gilts take possession: government bonds outperformed equities in the short and long term, leaving pensions and investors to pay the penalty for a biased securities industry. (Business).
  by George Pitcher
• MacKenzie ignores industry's signals: Kelvin Mackenzie has launched his own system of collecting radio listener data. But what use is a non-industry-standard system?
  by Caroline Parry
• Success is never easy: directory publishing may seem simple, but success means far more than compiling data and even those in the know have backed some real donkeys in their time. (Directories).
  by David Benady
• A successful brand will need a large trust fund: corporations are waking up to the fact that the public does not trust them to act responsibly. Change that, and they will reap the rewards. (Marketing).
  by Alan Mitchell
• Conference at a glance.
• Admen in need of clean briefs. (Diary)
• Crunch time for copycats. (Cover Story)
  by Gemma Charles
• You're a long time dead--starting next Tuesday: knowing exactly when you are going to die is a powerful incentive to get on with your life--and the marketing opportunities will be terrific. (Communications).
  by Sean Brierley
• Totty and tittle-tattle: a look at the latest circulation figures suggests that gossip and lechery are still the UK's magazine topics of choice. (Special Report Magazine ABCs).
  by Sonoo Singh
• Caveat high street: we're all shopping online now. (E-Volve)
  by Robert Dwek
• Letters
• UK pushes the e-envelope: Europeans are increasingly accepting of e-marketing, but the UK shows the most potential, with a wider user-demographic and a greater willingness to buy. (Factfile)
  by Sonoo Singh
• Why this need to speak in tongues? (This Week)
• Jargon-mongers. (Cover Story)
  by Sonoo Singh
• Home truths about global marketing: last week's Marketing Week Brands Summit provided an inside view of how top companies talk to different markets around the world. (News Analysis).
  by David Benady
• P&G repositions Daily Defense as value brand. (News)
  by Sonoo Singh
• Paring back the copycat's claws. (This Week)
• Grey clouds will not clear quickly. (This Week)
• Letters
• Direct marketing buyers guide
• Bowled over by the $2m slots on 'Super Sunday': cars and beer dominated the Super Bowl, but at $2m for just 30 seconds some 'old faithfuls' chose to sit on the bench this year. (America).
  by Polly Devaney
• Getting touchy-feely with UK consumers: many consumers have become tired of traditional media messages, but 'experiential marketing' promises to catch their attention. (News Analysis).
  by Lucy Barrett
• Direct Marketing Buyers Guide
• Show you count. (Special Report Conference & Exhibitions)
  by David Benady
• Rewriting the marketing effectiveness rulebook: When Peter Fisk was made chief executive of the CIM, one of his aims was to make marketing a boardroom issue. Alan Mitchell suggests how he can do it. (Marketing)
  by Alan Mitchell
• Does Orange Glo have a rosy future? Although the packaged goods giants have been dropping brands in the household cleaning sector--or in one case pulling out entirely--Orange Glo believes it can find a place in the UK's cupboards. (News Analysis)
  by Sonoo Singh
• Dog's breakfast. (Special Report: Direct Marketing).
  by Tony Coad
• Consumers are the key to survival--be nice to them: WPP's figures show that times remain tough in advertising but, as consumers are continuing to spend, marketers may well reap some benefit. (Business)
  by George Pitcher
• It's time to list our own achievements
  by John Condron
• The age of romance is young: Valentine's Day may be about romance, but the British--especially as they grow older--believe the occasion is nothing more than a commercial rip-off. (Factfile).
  by Sonoo Singh
• Letters
• Taking a stand: an exhibition is a marketing exercise, but this seemingly obvious fact is ignored by many. Ian Whiteling explains why presentation is literally everything. (Special Report Conference & Exhibitions).
  by Ian Whiteling
• Give us a break and pay attention to our research: Recent London Business School research on viewer behaviour has gained much publicity, but its findings are misleading, according to Guy Abrahams. (Media Analysis)
  by Guy Abrahams
• Recruitment-speak: the art of the bleedin' obvious; it is ironic how the headhunters seem to be in the greatest need of 'creative, fresh-thinking candidates with proven communications skills'.
  by Iain Murray
• Consumers aren't immune to the war on terrorism: marketing doesn't stop for war, but its practitioners need to be aware that consumer behaviour changes in response to major world events
  by John Owen
• Two worlds collide. (Special Report: Market Research)
  by Alicia Clegg
• Benn's Media still prefers pages to pixels: paper directories are easy to use, and the venerable Benn's is sticking with them. (Case Study).
  by Steve Hemsley
• Direct Marketing Buyers Guide
• Does the answer lie in cyberspace? Now that directory enquiries has been deregulated, the Web is set to become a crucial battlefield a directories fight for customer. (Directories).
  by Robert Duek
• Window shopping. (Special Report: Point of Purchase).
  by Ian Whiteling
• Uncontrolled immigration
  by David Benady
• BTA trawls agencies for [pounds sterling]4m England drive. (News)
• Is 'right on' stance wrong for brands? Tapping into public feeling is the job of marketers, but is joining political causes--like the anti-war campaign--just cynical opportunism? (News Analysis).
  by David Benady
• Ice cream makers to act on impulse: the major ice cream manufacturers are desperate to revive the impulse market, but they must innovate to compete with supermarket value packs, poor summers and outlets such as McDonald's. (News Analysis).
  by Gemma Charles
• Thomson Directories scores a direct hit: with a format described as 'precisely focused', Thomson directories' Business Search PRO CD-ROM won the DPA's top award in 2002. (Case Study).
  by David Benady
• From Radio 1 to BBC7: a brand for the digital age; by naming the last of its digital radio networks BBC7, the BBC is looking ahead to the day when radio is just one way listeners can tune in.
  by Torin Douglas
• The wizened fools who'll do anything to collar yoof: like feminism and EU directives, the politicians' and media's dogged pursuit of youth is making fools of us all. If only the BBC would wake up to it
  by Iain Murray

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