Business Services Industry

PHD loses Charles Schwab brief as Barclays takes over the reins. (Media)

Marketing Week, February, 2003

PHD has lost the [pounds sterling]1m media buying and planning business of Charles Schwab Europe following Barclays' acquisition of the discount stockbroker at the beginning of this month.

PHD will cease working with Charles Schwab Europe at the end of March, when Barclays' media agency Starcom Motive will take over the business. Starcom Motive was appointed to handle Barclays' [pounds sterling]15m media account in July 2001 (MW July 5,2001). In March 2002 it also gained the [pounds sterling]14m media business of The Woolwich, which was bought by Barclays in 2000.

Abbott Mead Vickers.BBDO is Charles Schwab Europe's creative agency, but the business is expected to move to Barclays' advertising agency BBH. A spokeswoman for Barclays says: "There is no change...

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