Traditional advertisers spur surge in Net spend: online advertising spend grew by 19 per cent to almost [pounds sterling]200m in 2002. (E-volve).

Marketing Week, April, 2003

Total online advertising spend grew to [pounds sterling]196.7m in 2002, up 18.7 percent year on year from [pounds sterling]165.7m, according to figures published by the Interactive Advertising Bureau (IAB) and PricewarerhouseCoopers (PwC).

The research measures the industry based on recorded revenues reported by the finance departments of online media owners--excluding production costs. It claims to be the only authoritative financial source for the size of the UK market and has always been used as the definitive source by the ad industry.

The 2002 total spend figure reveals that online's market share increased to 1.4 per cent of total media spend--up from 1.2 per cent in 2001. This suggests the industry is on track to reach the IAB's target of two per cent...