Marketing Week

View more issues:

Articles in June, 2003 issue of Marketing Week

• Following the herd: when it comes to choosing brands, are humans herd creatures at heart, or do we yearn to show off our individuality? (Special Report: Market Research).
  by Alicia Clegg
• A law unto himself. (Profile: Andy Law)
  by Lucy Barrett
• The cream of the DM crop. (IDM Business Performance Awards)
• Mind your language. (Special Report: Overseas Media)
  by Martin Croft
• Direct marketing buyers guide
• Raise a glass to the end of blame and claim madness
  by Iain Murray
• Forward wins battle to produce AA Magazine
• New research shows: both exhibitors and organisers can get much more out of an event if the organiser has done its research properly. And it's not even particularly expensive. (Special Report: Conferences & Exhibitions).
  by Ian Whiteling
• Tunes goes on health kick to cure sales woe: after a failed 'sweets for clubbers' revamp, Tunes is deserting confectionery for the burgeoning medicinal cold remedy sector. (News Analysis)
  by Caroline Parry
• Heinz sponsorship will prove a very hot potato. (Media)
  by Torin Douglas
• Cerberus plan makes a dog's dinner of Cordiant: the saga surrounding beleaguered advertising group Cordiant looks to be nearing an end, but few of the involved parties emerge with any credit. (Business)
  by George Pitcher
• ASA supports Government's gun amnesty ad campaign. (Digests)
• He's no airhead. (Profile).
  by Amanda Wilkinson
• Carling replaces Worthington in [pounds sterling]11m, three-year sponsorship of League Cup. (Media)
• In business, the UK and US are an ocean apart: The debate over the UK's affinities to Europe and the US has once again come to the fore. George Pitcher suggests that, in commerce at least, we are strictly Old World. (Business).
  by George Pitcher
• Sound future for digital radio: The high accessibility of digital radio--through DAB radio sets, the internet, TV and, more recently, mobile phones--is fuelling a revival of the medium. (Factfile).
• WPP Group closes on Cordiant: As beleaguered Cordiant looks for salvation, its management incurs City wrath. (Advertising)
• I am not a number, I am a free man--with choice. (Communications)
  by Sean Brierley
• Silver servants. (Cover Story)
  by David Benady
• Paying the piper doesn't force you to call the tune: advertiser-funded TV carries overtones of propaganda, but done properly it can have as much integrity as any other media output. (Media Analysis).
  by Mischa Alexander
• No substitute? (Cover Story).
  by Daniel Thomas
• New! Nouveau! Neu! Nieuw! Across Europe, only one in seven new products survive in the long term, but the factors which determine their fate vary widely from country to country. (Factfile)
  by Caroline Parry
• Active Value buys up shares to scupper WPP-Cordiant deal
• US firm pays [pounds sterling]100m for Espotting. (E-Volve)
• The lions' den
  by David Benady
• Wrestling with a dog from Hell. (This Week)
• Virgin puts a spoke in car retail's wheel. (News Analysis)
  by John Stones
• AA and IPA slam European Commission over gender discrimination proposals. (News)
• Direct marketing buyers guide
• Can nothing derail the Express train? Northern & Shell seems to have a finger in every media pie, and despite a few setbacks, the company just keeps on growing. (Media Analysis).
  by Branwell Johnson
• Can Liverpool set the record straight? (News Analysis)
  by Sonoo Singh
• The silent salesman: As the importance of packaging design becomes ever more apparent, companies are going back to basics to stand out from the crowd. (Special Report: Packaging).
  by Victoria Furness
• Letters
• A new driving force for open-minded UK: This summer will see a surge of activity in the cabriolet sector as car makers capitalise on the Brits' desire for life on the open road. (News Analysis).
  by John Stones
• The latest Porter call. (Profile: Angus Porter)
  by John Stones
• Wealth of potential in the rise of the 'Gucci poochie': Americans' growing obsession with giving their pets the best is unleashing major growth and diversification in the petcare industry
  by Polly Devaney
• Capping the decline in the toothpaste market. (News Analysis)
  by David Benady
• GfK figures highlight the flaws in Rajar methods: GfK Media's radio audience figures have caused a stir with Rajar. But instead of criticising, Rajar should be getting its own house in order
  by Mark Jarvis
• P&G man takes Campbell's Euro reins
  by Caroline Parry
• Why Ted Levitt wasn't wrong about globalisation: marketing guru Ted Levitt has been criticised for overestimating the rise of global brands. But that wasn't what he meant at all. (Marketing).
  by Alan Mitchell
• Be careful--shelter can also be shadow. (News Analysis).
  by Caroline Parry
• Letters
• Porter to head Abbey's 'customer refocus' plan. (News)
  by John Stones
• Brand targeting rules were made to be broken: different propositions for different customer priorities is the key in business as a brand name must now mean all things to all people. (Marketing).
  by Alan Mitche
• Long-distance learning. (Special Report: Venues)
  by Ian Whiteling
• Electrolux picks marketing chief
  by Caroline Parry
• Blurred visions impede resolution of ITV dilemma. (Media)
  by Torin Douglas
• Letters
• Radio's key players waiting to pounce: this year's Communications Bill will bring about consolidation within the radio industry, but who will the big winners be?
  by Caroline Parry
• Branson starts kicking BA in the crown jewels: Sir Richard Branson's desire to buy BA's Concorde fleet may be about saving our heritage, but embarrassing his rival is a more likely motivation. (Business).
  by George Pitcher
• Victory fanfare -- or the last post?. (This Week)
• EasyJet faces ASA rap as 'sexist and offensive' ad is investigated. (News)
• It's mission control. (Special Report: Direct Marketing)
  by David Benady
• Gov't to fund ITV business programmes. (Agencies)
• Sainsbury's steals march on Tesco with launch of new phone service. (News)
• It ain't over 'til the fat lady sheds a few more stones: last week government and GPs joined FAT, proposing health contracts and a fat tax. At last, rejoices Iain Murray--official steps to halt the rise of 'great lardy arse'.
  by Iain Murray
• A driving force for global approval. (This Week)
• Great unwashed's craving for vulgarity stinks out TV: is Peter Bazalgette, the man behind Big Brother, dumbing down TV or just giving the working classes what they want--coarseness and vulgarity?
  by Iain Murray
• The law is tightening up on the spammers. (E-Volve)
• Smart ideas--realised.
• Get the celebrities out of here... before it's too late: Is celebrity status acquired through the democratic will of the people, or inflicted on us by the media? doesn't care, he just wants an escape from it all.
  by Iain Murray
• Nestle and Colgate plan oral care range: after L'Oreal 'functional foods' deal, Nestle unveils latest step in its added-value products strategy. (News)
  by Caroline Parry
• All you need under many small rooves
  by Amanda Wilkinson
• The bigoted game.
  by Daniel Thomas
• Dolmio and Ragu to be relaunched. (News)
• Thirsting for a theme no more. (Factfile)
  by Caroline Parry
• 3G operators' fairy tale is ruined by harsh realities. (Business)
  by George Pitcher
• Shoppers cast their Net wider: more consumers are buying online because of low prices, greater choice and convenience, but continued security concerns still hinder growth. (Factfile).
• I got it from a friend of a friend: affiliate marketing is experiencing a boom as e-tailers see its worth. (News Analysis).
• Game on for Atari or a retro-step too far? Debt-laden Infogrames, rebranded as iconic Atari, hopes a new marketing chief and a 'glorious past' can take it to the next level. (News Analysis).
  by Adam Grossman
• FA delays choice on racism pitch
  by Daniel Thomas
• Direct Marketing Buyers Guide
• The papers' tiger must start roaring: Agencies are worried at the lack of noise from the Newspaper Marketing Agency, supposed champion of the medium's benefits. (Media Analysis).
  by Branwell Johnson
• Rising to the challenge of media fragmentation: As multi-channel media increases in popularity, ensuring that a campaign reaches its intended audience is more important than ever. (Media Analysis).
  by Neil Perkin
• Enjoy Europe's sporting dominance while it lasts
  by Nigel Currie
• Brands get used to life on the streets: outdoor is by far the healthiest advertising medium, thanks to hard work by site owners and the OAA. But this is no time to slack off
  by Lucy Barrett