Marketing Week

View more issues:

Articles in August, 2003 issue of Marketing Week

• Sunday Times drives youth to Culture: the Sunday Times is hoping a monthly CD-ROM supplement will make it attractive to young readers and reel in fresh advertisers
  by Branwell Johnson
• The use of dwelling on the past: a method for predicting consumer response to brands has its basis in how survival tactics of prehistoric people have shaped modern buying behaviour
  by Caroline Parry
• Ford shows signs of advanced age: as the US automotive giant reaches 100, it finds its revenues and profits in decline and its marketing hit by uncertainty. Ford needs to rediscover the innovation and vim that made it so big in the first place
  by Adam Grossman
• Put brain in gear before engaging a behaviourist: research claiming to have discovered a 'buy button' in the brain glosses over the many social, and often irrational, motivations of consumers
  by Sean Brierley
• Renault named as sponsor of Sunday Times' The Month
• Is Tarrant toast in breakfast battle? Capital FM is struggling in the breakfast ratings, seen as a key barometer of a radio station's health. Caroline Parry taps the glass and sees 'changeable'
  by Caroline Parry
• MoS distribution deal won't save The Business: an agreement between The Business and The Mail on Sunday will do little to halt decline if the finance title fails to market itself to the industry
  by Mark Gallagher
• London aye? The 3.6bn [pounds sterling] funding is, provisionally, in place, and the scheme has the public backing of both regional and national government, but David Magliano, London's Olympic bid team's new marketing chief, has a lot of work to do if he
  by David Benady
• Drawing fire over water problems
• A moving story for retailers: the more people move house, the more household products they are likely to buy. So are retailers missing a trick by not catering for new house buyers?
  by Caroline Parry
• Wall and Milligan linked to ITV coup: former Five boss Elstein looks to his old stamping ground for post-merger ITV management candidates
  by Amanda Wilkinson
• ... A refusal to accept refuse ..
  by Andy Wood
• Co-operative's Funeralcare brand picks Farm and Oliis for nationwide campaign
• Banks get a run for their money: high street banks still hold sway with the mature and well-off, but internet and supermarket versions are winning over consumers with trust and convenience
  by Caroline Parry
• Strong signals for Europe's pay-TV: a new report suggests European pay-TV revenues will soar and providers, beefed-up by mergers, are poised to exploit the market
  by Amanda Wilkinson
• European marketing director
• Closing the lid on 'junk mail'
  by James Kelly
• ... DM--making some of us smile
  by Noyan Nihat
• MFI searches for an interior motive: having lost its market leadership to Ikea, MFI is sprucing up its stores and diversifying its range. In a sector where margins are always under pressure, it will have its work cut out attracting customers
  by Amanda Wilkinson
• Has Berio struck oil in spreads market? Filippo Berio's new spread has twice the olive oil content of rivals--but at the cost of a high retail price. Will consumers pay up?
  by Caroline Parry
• Tesco extends in-store TV network trial
• Look who's stalking: a new twist in the cult of celebrity: Celebrity Worship Syndrome is the latest malady to hit the West. And with one in three of us identified as sufferers, the consequences are dire
  by Iain Murray
• Procurement joins the agency frontline: Grey says 'rip-off' accusations are behind its decision to hire a purchasing specialist, but many fear the move is a cover for cost-cutting
  by Lucy Barrett
• Penny wise, but pound foolish?
• A bum rap? a summer of booze-fuelled misbehaviour by young Britons abroad, and a slew of doom-laden statistics about alcohol consumption, have put pressure on those who market drinks and holidays. But is our apparent descent into loutish alcoholism their
  by David Benady
• BBC aims to ignite teen magazine sector with new launch
• The profession of procurement
  by Bob Rodwell
• Form and function: live events are the poor relations of many campaigns, left out of 'integrated' planning and tacked on as an afterthought. It's a waste of a medium with great potential
  by Ian Whiteling
• Why Greg Dyke thinks ITV should be a great ape: while BSkyB's Tony Ball weighed into the BBC at this year's McTaggart Lecture, Greg Dyke chose a less direct route to attack his detractors
  by Torin Douglas
• There's no escape: last week, Tesco hit the headlines for testing technology that can track products and consumers in stores--and beyond--and it announced a roll-out of Tesco TV. Retailers and brand owners may welcome such technological advances, but many
  by David Benady
• Coca-Cola spearheads a marketing revolution: Coca-Cola says it is taking a 'radically different' approach to marketing by forging genuine media partnerships. Time to take note
  by Alan Mitchell
• Why 'green' no longer washes with shoppers: is the demise of Reckitt's Down to Earth household cleaning brand a sign that consumers no longer care about the environment?
  by Daniel Thomas
• Advertisers set their sites on old 'holding' strategy: the practice, once espoused by tobacco advertisers, of booking specific poster sites on a long-term basis is experiencing a revival. Robyn Adams isn't surprised
  by Robyn Adams
• Earning their wings: the travel and tourism industry has been blighted by one crisis after another since September 11. Do promotions and incentive schemes offer a way of luring back the tourists?
  by Victoria Furness
• The Abbey National Group
• Advertisers band together to raise the standard of iTV: believing that interactive TV is falling far short of its potential to sell brands, major advertisers are putting their financial clout behind the medium
  by Andrew Howells
• Watchers must not be stalkers
• Mattel prepares for UK launch of PowerTouch 'learning aid' range
• DM should beware being re-enthroned
  by David (American writer) Green
• Telewest Broadband axes former marketing chief
  by Amanda Wilkinson
• Evening Standard axes its head of marketing
  by Branwell Johnson
• Britvic to revamp Freekee Soda
  by Branwell Johnson
• 3G should follow text-messaging over the tipping point--eventually
  by Robert Dwek
• More sweet talk as Wrigley bites back: confectioners eager to find areas of growth are turning to the fast-growing chewing gum sector, with a focus on its functional benefits. But Wrigley is fighting back with a brand extension of its own
  by Caroline Parry
• The costs of failing the accessibility test: exposing sites that ignore disabled users' needs may force a change of heart in e-commerce
• The wisdom of the old has no place in advertising ...: it is claimed that the advertising industry discriminates against the over-40s. Good thing too, says Iain Murray. Do we really want tattooed and pierced creative directors?
  by Iain Murray
• And for the lady? 'Targeting' is a common marketing mantra, but it's no magic wand. Targeting hospitality events by gender, for instance, can make guests feel stereotyped and patronised
  by David Benady
• Banking on the right image: maintaining a strong presence in international media and a good corporate reputation are essential for financial companies wanting to stay in front
  by Caroline Parry
• GfK research: 'TalkSport is the commercial leader'
  by Caroline Parry
• Size isn't everything--it's what you do with it: Cosmo is trying to erode Glamour's market success by running a small-format edition of its A4 title. But scaling down won't work alone
  by Steve Goodman
• Who'll lift the lid on the media's oops and downs? Although the BSC has forced broadcasters to be more open about their mistakes, news organizations are still reluctant to admit they are wrong
  by Torin Douglas
• The balancing act: research is vital, yet creatives often see it as a barrier to the creative process. But change is afoot as researchers and creatives realise the value of working together
  by Martin Croft
• Masters of all they survey ... and little else besides: so much innovation and advancement is the result of many a survey. It's amazing really, as they are rarely relevant--unless you're Llewelyn-Bowen
  by Iain Murray
• Celebrity scares: the cult of celebrity is ubiquitous, not least in sport where professional athletes endorse products. Such associations are valuable to brands, but when stars stop performing, the negative publicity can be far-reaching--as Nike has disco
  by David Benady
• Gillette to unleash blitz against Wilkinson Sword
  by Daniel Thomas
• Charities putting the virtual world to rights
• Camelot calls 4m [pounds sterling] Euro pitch
  by Daniel Thomas
• Very funny--but who'll laugh last?
  by Torin Douglas
• Direct marketing buyers guide
• Today's paper was brought to you by ... As the print media blur the fine line between paid-for and editorial content, how are they to retain readers' trust in their impartiality?
  by John Stones
• Hot gossips: Once again the gossip titles are the jewel in the magazine industry's crown, while in the men's and women's lifestyle sector, size is a major preoccupation
  by Sonoo Singh
• A fleet of finance Titanics head for their icebergs: consumer confusion and its resultant apathy and inertia has allowed financial services companies to become complacent. Alan Mitchell issues a warning
  by Alan Mitchell
• Antics which reveal the City at its most childish: the recession has hit most in the City hard, so what better way to boost your earnings than a spot of employment litigation? George Pitcher wouldn't blame you
  by George Pitcher
• Unilever moots direct retailing
  by Daniel Thomas
• From primordial soup to Knutsford service station: fifty years of post-war prosperity and consumer choice have left the British nation overweight, tattooed and churlish. Iain Murray asks if this is the best we can do
  by Iain Murray
• Flier criticism for BA to take on board ..
  by Tony Makonsinski
• Havas lifts its game--or perhaps its skirt: as questions persist over Havas' future, the group is busy restructuring. Will this merely make it a more attractive bid target?
  by Sonoo Singh
• Where's the USP? A perceived lack of opportunities to progress is merely one reason advertising is no longer a top career choice for graduates
  by Alicia Clegg
• Which of the 118s will win recall war? The deregulation of the directory enquiries market has resulted in a huge range of alternatives to the now-defunct 192 service. Lucy Barrett looks at what the admen are doing to persuade customers to dial their numbe
  by Lucy Barrett
• Direct marketing buyers guide