Business Services Industry
Charities putting the virtual world to rights
Marketing Week, August, 2003
Human rights charity Amnesty International has drawn on technology to enlist the help of millions of people from around the world in its attempt to free Amina Lawal, the Nigerian mother sentenced to death by stoning.
Lawal has her appeal hearing today (Wednesday) and Amnesty has used a viral e-mail campaign to ask people to sign and forward an online petition. According to the latest statistics from Web traffic specialist Hitwise, traffic to amnesty.org.au--the site linked to the e-mail--has increased by 150 per cent in Australia, by a staggering 700 per cent in the UK and by 880 per cent in the US, since the beginning of August. Amnesty hopes its efforts will persuade the Nigerian government to grant mercy and free Lawal.
Hitwise UK general manager Simon...
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