Freeview finally set to make its mark: after a bumpy start, the news that Freeview has reached a user base of 2 million homes suggests that DTT is finally taking off

Marketing Week, October, 2003 by Amanda Wilkinson

It could be third time lucky for the digital terrestrial television, after Freeview, launched following the collapse of ITV Digital, reached a user base of about 2 million homes.

Included in that figure are 600,000 ITV Digital boxes which are still in use. But if set-top box adaptors continue to be sold at the rate of 100,000 or more' every month, then the BBC expects that Freeview will claim up to 4 million users by the end of next year (MW last week), outnumbering the 3.2 million households receiving cable TV, but still way behind BSkyB's 7 million digital satellite subscribers.

The rate of take-up is likely to be boosted by the falling price of set top box adaptors--100 [pounds sterling] at the time of Freeview's launch and now 70 [pounds sterling], with...