Marketing Week

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Articles in April, 2004 issue of Marketing Week

• You'll get what they've paid for
  by Stuart Smith
• Wealth creation should be rewarded, not sneered at: shareholders quibbling over the remuneration package being awarded to Sir Martin Sorrell should take stock of the wealth he creates
  by George Pitcher
• Hollis Sponsorship Awards 2004
• The signals are clear: analogue switch-off is doomed to failure: with so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble
  by Chris Locke
• Campbell hacked off, but Bristol Six show promise: media studies: a futile, ineffective route into journalism? Maybe not, says Iain Murray. Those egg-throwing students displayed the true qualities of UK hacks
  by Iain Murray
• Free spirit that could help us to make digital switch; newspaper give-aways could emerge as the panacea that the Government needs to achieve its goal of analogue switchover by 2010
  by Torin Douglas
• Taking a sporting chance: many global brands are clamouring to associate themselves with this summer's major sporting events, but what do they expect to gain from such deals?
  by David Benady
• Non-food retailers feel Tesco's boot
  by Stuart Smith
• Put the toff nut through his paces. Whatever next? Mr Peanut may still wear a top hat and monocle, but brand directors are to make a modern man of him. It seems the lazy days are over
  by Iain Murray
• Righting the guest list: all the effort in the world can go into a show, but if the top decision-makers don't attend, what's the point? All parties must take responsibility for attracting them
  by Paul Gander
• Money rich, time poor: how can brands help us? Working hours have risen again and labour-saving devices seem to have hit a plateau, but companies can make us streamline our lives
  by Alan Mitchell
• Reaction to Desmond is sign of a weak Germany: the German economy has been in the doldrums since reunification, so we in Britain feel safe to stick up for our erstwhile foes
  by George Pitcher