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Downloading music to your ears: as (legitimate) business takes off, UK services could steal a march on the US

Marketing Week, May, 2004 by Mark Mulligan

So Napster has announced details of its UK music download service. This is the first of what should be a series of landmark announcements from digital music services in the UK. Already UK rival OD2 did its bit to gatecrash Napster's party by revealing that it is offering downloaded music tracks at half price.

Over the past few months, UK music fans have been looking enviously at their US cousins and the degree of choice they have had for online music services and stores.

The irony is that, by the end of the year, UK music fans could well end up with more choice than the Americans. In addition to Napster, UK consumers will be able to choose between various OD2-powered services, as well as Virgin's MusicNet-powered service, Apple's iTune store, Sony's Connect...

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