Marketing Week

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Articles in August, 2004 issue of Marketing Week

• Airlines' blood pressure is rising with the oil price: are the days of budget air travel ending? As BA boosts surcharges and Alitalia cries foul, low-cost carriers must be feeling the pinch too
  by George Pitcher
• Green TV ads hint at a longer game
  by Amanda Wilkinson
• Camelot in legal spat over Littlewoods ads National Lottery operator Camelot consults lawyers as rival uses own 'be lucky' idea
  by Thomas Daniel
• Athletes keep doping, but the backdrop stays clean: the Olympics have provided wonderful drama and tear-jerking heartbreak, uncluttered by sponsors' logos--despite the huge fees paid
  by Torin Douglas
• Who can tell me how to talk? Although marketers tend to have a great deal of confidence in their communications skills, they often end up using jargon that alienates consumers and colleagues. Fortunately, there are plenty of resources available for traini
  by Daney Parker
• Green on the offensive: since his 9bn [pounds sterling] takeover bid for Marks & Spencer was withdrawn, Arcadia owner Philip Green has vowed to 'trade the socks off' the retail giant through his Bhs stores and chains such as Dorothy Perkins, Evans and
  by David Benady
• Package wreckage: we're not going on a summer holiday--at least not one booked with a travel agent. The industry has been having a horrible year, despite the poor weather at home, and the suffering has been shared among high street and online operators as
  by Branwell Johnson
• In a PC world, all ads are being monitored; with ads being pulled after offending Italians and Parkinson's sufferers, agencies are having to be more careful than ever. But is there a danger of sensitivity overkill?
  by Sonoo Singh
• Look who's talking ...: dull business talks are all too common. However, with proper training, boring speeches could become a thing of the past, but only if those giving the talks accept the advice on offer to them
  by David Benady
• Service with a smile? It's just not cricket, old boy: attempts to foster a service culture in Britain are a waste of time and money. Besides, why should we disappoint our overseas visitors?
  by Murray Iain
• Can Sky rejuvenate subscriber growth? Last week, BSkyB unveiled poor growth in subscriber figures alongside a strategy to boost its position, but City reaction to it was muted. Will the clouds clear?
  by Amanda Wilkinson
• GamCare and NSPCC slam InterCasino CD promotion
  by Daniel Thomas
• Why break faith? It's the order of the day, that's why: Nestle is to give its Kit Kat slogan the finger as apparently it offends. Oh give us a break. Is it the hidden imperative that upsets people?
  by Iain Murray
• Protect a brand? You'll be lucky
  by Amanda Wilkinson
• Lobby group demands tightening of baby-formula ad ban
• The best advertising players will find a way to beat PVR skippers: Sky Plus is merely the trailblazer for a raft of personal video recorders due to hit the UK. Sue Elms says that advertisers will need to think on their feet
  by Sue Elms
• Targeting individuals: the stuff of fantasy? Gaming device Gizmondo is to launch Smart Adds, a system that shows time- and place-sensitive, television-quality ads. But will people want to receive the information?
  by Robert Lester
• Taking the healthy option in fast food: last week McDonald's highlighted menu changes with a series of ads, while KFC launched Rice Bowls. Can these chains retain credibility by switching to healthy fare?
  by Caroline Parry
• Are parents behind the fat kids? There has been much heart-searching about the rise in child obesity. But it seems that everyone is secretly blaming the parents--and schools, and food companies ..
  by Caroline Parry
• And something for the week, sir? Magazines' new niche is booming: Nuts and Zoo Weekly have managed to tap the men's market without hitting the monthly lad mags too hard. Jim Freeman hails a risk that has paid off
  by Jim Freeman
• Channelling energies in the right direction? ITV and Disney are launching new channels this autumn. But as few details about costs and schedules have emerged, observers wonder what it is they have to offer
  by Amanda Wilkinson
• Reckitt Benckiser in clean fight for share: Lever Faberge is way out in front in the household cleaning sector, but Reckitt Benckiser is hoping to see off SC Johnson to take a tightly contended second place.
  by Daniel Thomas