Channelling energies in the right direction? ITV and Disney are launching new channels this autumn. But as few details about costs and schedules have emerged, observers wonder what it is they have to offer

Marketing Week,  August, 2004  by Amanda Wilkinson

Tags: autumn, Disney Corp., iTV

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There has been plenty of hype surrounding the launch of entertainment channels from Walt Disney Company and ITV, which are due to air this autumn. But advertisers and television buyers have yet to receive vital information about ABC1 and ITV3, including details of broadcast platforms, programme schedules and advertising costs.

Platform details have to be ironed out for ITV3, which is due to launch on November 1 and the advertising cost structure on ABC1, which begins broadcasting on September 27, still has to be set. ABC1 will be run without advertising for the first few months allowing viewing to build, ...