Marketing Week

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Articles in September, 2004 issue of Marketing Week

• Standard to launch music download site
  by Martin Croft
• Buzz in the playground: mobile phone brands say they don't target under-16s but phone ownership by children as young as seven is on the rise. Are youths being exploited?
  by John Stones
• The products are fine, but tell us what you're doing; even competent companies often fall down when it comes to giving customers quality information. Alan Mitchell tells them exactly what we need to hear
  by Alan Mitchell
• Dreaming of a 3G Christmas: the much-hyped 3G revolution may be about to get under way as the main four mobile phone networks prepare to launch third-generation services in the run-up to Christmas. But Orange, O2, T-Mobile and Vodafone will be wary of rep
  by Robert Lester
• Assuming an air of local authority: despite the growth of the global economy, people live in a localised context. They prefer to stay close to home; and that's where advertisers should be too--local
  by Caroline Parry
• ... While MSN picks ex-Jeeves man to head search service
  by Martin Croft
• Listen to the audience for content that has a personality of its own: TV, radio and newspapers alike must know their customers if they are to offer targeted content and an effective platform for advertisers
  by Gavin Miller
• Dig deep and you'll find lots of fun down at the cemetery: like the marketers who brought cricket back from the dead, a body of burial firms is looking for ways to liven up cemeteries. Iain Murray is dead for the idea
  by Iain Murray
• Turning viewers on to LCD technology: Sharp's launch of LCD screens into the mainstream TV market will be a welcome boost for a sector that has lacked innovation. But will looks alone encourage viewers to switch?
  by Caroline Parry
• Hunting is a false scent masking real rural issues: the pro-hunt protesters are suburban parvenus with sepia-tinted spectacles. The rump of the rural economy faces tougher challenges
  by George Pitcher
• McCain thaws hearts with frozen comfort: consumers see frozen food as a dowdy 'last-resort' option. Now McCain and Birds Eye are taking radically different approaches to win consumers back to their chilly charms
  by David Benady
• Co-op to health-label top brands
  by Amanda Wilkinson
• Ask Jeeves plans revamp as mainstream search site ..
  by Martin Croft
• A criminal approach to marketing social utopia: central and local government talk a good game in the fight against crime and urban decay, but they forget that image really is everything
  by Sean Brierley
• Sainsbury's in 1hr pledge on deliveries
• FSA mortgage rules confuse advertisers
• Deflowering innocence?
  by David Benady
• Will Pouzilhac's Grey cloud clear?
  by Stuart Smith
• It's now or never for 3G revolution
  by Stuart Smith
• Old issues resurface to hinder BBC's sale plan; BBC Worldwide is considering offloading its magazine publishing business. Bidders may be lining up, but complexities involved in such a sale could prove a stumbling-block
  by Sonoo Singh
• Nationwide moots 15m [pounds sterling] ad review
  by John Stones
• Crushed under the weight of car giants: Jaguar and Saab's luxury values have been tainted by their link to Ford and GM, while kudos and rising profits have not materialised for the car giants. John Stones reports on the damaging mismatch
  by John Stones
• Farming foreign fields: the UK leads the world in field marketing, and its expertise is sought after globally. But marketers trying to deploy campaigns to other territories will find they face a new set of challenges
  by Steve Hemsley
• Broadband is not catering for business needs
  by Richard Roche
• Can the RAF persuade its recruits not to fly? DLKW has just won the RAF's 2m [pounds sterling] recruitment ad account--but keeping potential staff's feet on the ground while their heads are in the clouds is no easy task, as JWT found
  by Lucy Barrett
• Too much information? As the FSA cracks down on displays of unhealthy foods, supermarkets are being encouraged to provide nutritional information on food packaging, but is this what consumers actually want?
  by Paul Gander
• Will Grey turn down the volume to please WPP? Grey Global's business has always been volume-oriented, but WPP is likely to demand bigger profits. George Pitcher provides some notes on the margins
  by George Pitcher
• They flash their cash with a click: as online shopping grows, a new group of consumers is emerging. They have plenty of money and the confidence to buy both big-ticket and run-of-the-mill items online
  by Caroline Parry
• British Gas to mail out price-hike 'explanation' to 15 million homes
• Consumers rate Tesco as having best image online
  by Martin Croft
• Invest in order to communicate
  by Phil Westoby
• BSkyB to add creative shops to 75m [pounds sterling] roster
  by Amanda Wilkinson
• Tiscali announces movie link-up with CinemaNow
  by Martin Croft
• Call centres hit the right spot say consumers
  by Andrew Greenyer
• Unilever starts major jobs cull at Bestfoods
  by Daniel Thomas
• Cigarette giants take safety first approach: tobacco companies BAT and Philip Morris are preparing to launch 'safer' cigarettes, but advertising restrictions and opposition are already causing manufacturers problems
  by Daniel Thomas
• E-mail and text ads 'can harm brands'
  by Martin Croft
• Boots axes loss-making activities
• How Decaux saved outdoor from being just a wallflower: when JC Decaux introduced bus-shelter advertising 40 years ago, he laid the foundations for the strong outdoor sector we have today
  by Torin Douglas
• Advertisers need true measure of outdoor: the Barcelona Outdoor Conference was buoyant, as the medium nears its target of a tenth of all ad revenue. But there is room for improvement in research and accountability
  by Lucy Barrett
• Gillette unsheathed, brave Greg did smite his beard; Greg Dyke's memoirs hold remarkable insights into his political development, says Iain Murray, who plans to hand the legend down through the generations.
  by Iain Murray