IAB figures show big increase in online spend

Marketing Week, October, 2004 by Martin Croft

Britain's marketers spent 266.8m [pounds sterling] on online advertising in the first half of 2004, a 76 per cent increase on the same period a year earlier. Perhaps more importantly, online advertising is rapidly catching up radio, with online now accounting for 3.2 per cent of all UK ad spend, compared to radio's 3.7 per cent, according to the Interactive Advertising Bureau and Pricewaterhousecoopers. By comparison, total advertising spend in the UK rose by just 5.7 per cent to 3.7bn [pounds sterling].

The figures suggest that the total spend on online advertising this year will be well over 500m [pounds sterling].

Interactive Advertising Bureau UK chief executive Danny Meadows-Klue points out that one of the IAB's key targets when it was set up in 1996...