NTL extends internet services to whole UK

Marketing Week, November, 2004

NTL is to become a national brand by offering telephone and internet services throughout the country.

The regional cable company is to extend a telephony and internet offer to 14.5 million homes on top of the 8 million homes that can already access its services through its cable network.

The move is part of a renewed push by the cable operator following its emergence from Chapter 11 bankruptcy proceedings. In September, the company announced that it was extending its network beyond cable by investing 55m [pounds sterling] in providing services through local loop unbundling and 65m [pounds sterling] in installing equipment in 300 BT exchanges. This process will take its triple-play offer--television, telephone and internet--to only a further 2 million homes....