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Yahoo! raids AltaVista for head of marketing
Marketing Week, November, 2004 by Martin Croft
Tags: local search, marketing, search engine, Yahoo! Inc.
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Yahoo! UK & Ireland has poached AltaVista International marketing director Karl Gregory as head of marketing for its new search engine division, as it gears up to launch a raft of local search products.
AltaVista is part of search engine giant Overture, which is in turn owned by Yahoo!--but the companies ...
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