Business Services Industry
Yahoo! raids AltaVista for head of marketing
Marketing Week, November, 2004 by Martin Croft
Yahoo! UK & Ireland has poached AltaVista International marketing director Karl Gregory as head of marketing for its new search engine division, as it gears up to launch a raft of local search products.
AltaVista is part of search engine giant Overture, which is in turn owned by Yahoo!--but the companies are run separately.
Gregory will report to newly appointed director of search Salim Mitha, who joins from Merrill Lynch where he was an investment banker in the telecoms, media and technology division.
At AltaVista, Gregory was responsible for rebranding and relaunching the brand as a search engine rather than a portal. He started his career on the media agency side, working at Ogilvy & Mather and then later at MindShare, where he handled new media...
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