Most Recent Articles from Precision Marketing

• PROFILE - PETER BROOKES: Brookes spots opening in box. 

  Manchester United TV chief Peter Brookes may be an avid Baggies fan, but under his captaincy the subscriber base has gone from strength to...

  12/17/04 by Emily Cubitt · More from publication

• No-one loses in this partnership 

  'Partnership' is a much-maligned and over-used term in marketing, but not one that data-owners should right off. Tesco, Amazon, WHSmith, and...

  12/17/04 · More from publication

• STEVE ALDRIDGE: Big brands must take risk to offer innovative work. 

  It's nice to win awards. I should know - luck, originality and insight, in equal measure, have helped us win quite a few over the years. Like...

  12/17/04 · More from publication

• Letter: Permission has its advantages 

  After reading your feature on suppression (PM November 26), I'm disappointed that companies still don't see it as a priority to put their...

  12/17/04 · More from publication

• Cracking Japan takes stamina. 

  Tokyo: Japan has a strong economy and commerce, but, surprisingly, direct marketing is a relatively under-developed communications channel. It is...

  12/17/04 · More from publication

• SPECIAL REPORT - FULFILMENT: No expense spared. 

  In the distance-selling business, the temptation to burden customers with postage, packaging and delivery charges must be great. But customers...

  12/17/04 by Michele Witthaus · More from publication

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