Business Services Industry
Precision Marketing
Precision Marketing is a publication in the field of business and finance offering news and analysis about marketing and sales.
Precision Marketing
Most Recent Articles from Precision Marketing 
-
PROFILE - PETER BROOKES: Brookes spots opening in box.
Manchester United TV chief Peter Brookes may be an avid Baggies fan, but under his captaincy the subscriber base has gone from strength to...
12/17/04 by Emily Cubitt · More from publication -
No-one loses in this partnership
'Partnership' is a much-maligned and over-used term in marketing, but not one that data-owners should right off. Tesco, Amazon, WHSmith, and...
12/17/04 · More from publication -
STEVE ALDRIDGE: Big brands must take risk to offer innovative work.
It's nice to win awards. I should know - luck, originality and insight, in equal measure, have helped us win quite a few over the years. Like...
12/17/04 · More from publication -
Letter: Permission has its advantages
After reading your feature on suppression (PM November 26), I'm disappointed that companies still don't see it as a priority to put their...
12/17/04 · More from publication -
Cracking Japan takes stamina.
Tokyo: Japan has a strong economy and commerce, but, surprisingly, direct marketing is a relatively under-developed communications channel. It is...
12/17/04 · More from publication -
SPECIAL REPORT - FULFILMENT: No expense spared.
In the distance-selling business, the temptation to burden customers with postage, packaging and delivery charges must be great. But customers...
12/17/04 by Michele Witthaus · More from publication
Precision Marketing: Issues from 2004
Precision Marketing: Issues from 2003
Precision Marketing: Issues from 2002
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article


